Unipol Rental Private Area Adoption

Meaningful improvement in private area adoption through clearer UX, a simpler funnel and coordinated omnichannel delivery. This page documents the challenge, constraints, solution, technologies, impact and takeaway of the case study.

Executive summary

Meaningful improvement in private area adoption through clearer UX, a simpler funnel and coordinated omnichannel delivery.

A private area with low adoption and a need to strengthen the digital channel through simpler, more integrated experiences.

Key takeaways

  • Ivan's role was tied to coordination, visibility and the translation of complexity into operating decisions.
  • The solution combined governance, integration and delivery method.